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long time ago. We are no longer an economy dominated by production. Service industries overtook ... with this, we are well into the digital revolution. Digital has grown out of a service economy, and accelerated its growth. The digital revolution and developed service economies go hand ...
people) expect more than ever before. They look behind promises, seeking out content and services ... and ignoring those that don't. So most smart companies are keen to deliver innovative services and marketing ... to it. Graham Hodge is the director of branded content and creative services, and Chris Clarke ...
learn about a user's behaviour, purchase patterns and service demands in the context of time and space ... on applying that thinking to our services and to our clients' businesses. We should also focus less on being ...
. Social media - yes, but with a focus Social media is a prime example: a self-service technology ...
into a business as it is easy to pay lip-service to. It would involve a long-term financial and cultural ...
and interactions across all touchpoints, from marketing and communications to sales and service. To give ...
Lloyds TSB is introducing an animated ad campaign to promote its free online money-tracking service...and outdoor. An online film has also been created to teach customers how to use the new service. Damon ...
to showcase the professionalism and creativity of long-form ad content as well as shorter executions ...
The viral, created by start-up virtual agency, SSKA, has been restricted to over-18s on YouTube, due to its explicit nature. Featuring a remix of 'Carmen' by Melissa Hammond, the provocative ad features a scantily clad Diane Wood as the world s most famous female professional Master Barber ...
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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