Focusadvertising picks-up Domino's and Wendy's in Dubai
25 Apr 2011 | by Ed Owen
for one month as a trial basis in order for them to evaluate clients servicing, time management ...
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Absolut Vodka launches augmented reality app
24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
and one part service." In September last year, Absolut Vodka added an app to its Absolut Blank ...
Budweiser runs responsible drinking campaign on Chinese Twitter
01 Apr 2011 | by Benjamin Li
(for free petro), and a chance to win the services of a personal designated driver with a nice car ... -Busch InBev Digital agency wwwins Isobar China Creative Tracy Zhou, Ginger Zhao Account service ...
Slogan competition picks crop from the past year
07 Jul 2010 | by Jacob Mathias
This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
Red Bull escapes ASA ban for VoD campaign
23 Jun 2010 | by Alex Brownsell
The animated ad, created by Kastner Partners, was screened on Five s VoD service, Demand Five, during Neighbours , Home and Away and The Mentalist . It showed a young boy feeding pigs Red Bull, before asking his mother if he can visit the local gentlemen s club. Upon replying, "When pigs fly ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
