Old Spice, John Lewis and Philips among brands vying for YouTube prize
02 Nov 2010 | by Noelle McElhatton
the professionalism and creativity of the long-form ad content as well as shorter executions that consumers can ...
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ISBA launches mobile and digital measurement guides
24 May 2011 | by Loulla-Mae Eleftheriou-Smith
ecosystem from the instancy of messaging, the innovation of location-based services and social media ...
Slogan competition picks crop from the past year
07 Jul 2010 | by Jacob Mathias
This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
Plusnet calls pitch for integrated brief
11 Mar 2010 | by Matt Williams
LONDON - Plusnet, the UK-based internet service provider owned by the BT Group, is on the hunt...way. Plusnet was founded in 1997, and now provides home phone and broadband services to more than 200 ...
O2 launches targeted mobile ad service
02 Dec 2009 | by Ian Darby
LONDON - O2 is launching a mobile advertising service called O2 More that will reward customers...The mobile company has signed up 50 brands, including Adidas, Cadbury and Blockbuster, to back the service, which will offer personalised ads and discounts to each customer. O2 More is an opt-in programme ... will be asked to sign up for the service online and will receive up to one message per day based ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
