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Heathrow runs family-friendly Easter campaign

family-friendly services, such as pre-flight play areas....," to demonstrate the family friendly services at the airport, alongside its retail offering. The campaign runs ... , the high-speed train service between the airport and London. The 16m brand overhaul sees ... these services to passengers to ensure they have a positive experience at Heathrow and feel ready ...

Europcar combines Twitter and digital outdoor

hire car delivery and collection service, which it claims will "save an hour in your day"...., interesting and relevant." The outdoor activity is part of a 2.5m campaign for the freeDeliver service ...

Greentomatocars in online and outdoor push

Environmentally-friendly taxi service Greentomatocars is launching its first campaign since handing

Tourism Australia and Emirates entice Brits to go down under

, with Emirates' one-stop service via Dubai. The first phase of the campaign was launched at the beginning ...

AA and Saga hunt for digital agency

The roadside assistance and over-50s travel and finance services businesses have approached digital agencies inviting them to pitch for the brief. Recent AA online activity includes sponsorship of MSN's travel section, in which it built a website featuring fun motoring trips through a range ...

Slogan competition picks crop from the past year

This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...

Unleash the power of production

professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...

End of 'digital' road

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.