Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
will leverage their services and make the device irrelevant, as Google, eBay, Amazon and Facebook are doing ...
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A Continuous Conversation
17 May 2012 | by Ilicco Elia, LBi
. They look behind brand promises, seeking out content and services that make those promises real. They also ... with this fragmented approach. Not now. Consumers make absolutely no distinction between the service they expect via a ... while still taking integration into account. We can produce mobile products and services in a quick ...
Twitter's Dorsey named Cannes Lions Media Person of 2012
16 May 2012 | by Arif Durrani
The birth of the micro-blogging service Twitter can be tracked back through Dorsey's life experience. Originally from St Louis, an early fascination for mass-transit and how cities function took Dorsey to New York, where he began programming real-time messaging systems for couriers, taxis ...
Jedi day: Top 10 shared Star Wars ads
04 May 2012 | by Ben Hall
's not all new ads on the list. A US public service announcement from 1982, in which C3PO catches R2D2 ...
Facebook's deal with Instagram is a gift to marketers
26 Apr 2012 | by Brendan Tansey
the activity box you see from other apps summarising the content from a particular integrated service ...
Pottermore hands marketing brief to Momentum UK
27 Mar 2012 | by Nick Batten
media and also the ability to service our international requirements." Simon Parker, managing partner ...
The view from London
22 Mar 2012
products and services at SXSW in the hope that theirs will become this year's breakthrough and, usually, it ...
Latest arrivals expected to take Initiative higher
08 Mar 2012
led the account for many years, but servicing the supermarket is a team effort. "Tesco is a very ...
Aviva plots digital roster overhaul
01 Mar 2012 | by Sara Kimberley
It has informed roster agencies about the review, covering digital and social media across its life cover and direct services insurance portfolio. Aviva currently works with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue ...
Publicis Groupe bids for German digital agency
27 Jan 2012 | by Sarah Shearman
Publicis Groupe is attempting to acquire the whole of Pixelpark, a German full-service digital
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
