PR can't compensate for tired or controversial advertising, but when built into an ad strategy up front it can significantly magnify its effect and minimise possible problems. Even so, few campaigns are planned this way, with PR all too often being an after-thought. The benefits of forward planning...
One day, after shooting the breeze about doglegs and gatefolds, your planner/buyer contact will ask if you have any PR ideas, direct marketing plans or whether you fancy taking part in a sponsorship deal.
CustomerAsset.com, the global online client services company funded by News Corporation and Softbank s incubator eVentures is launching in the UK.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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