The Dawn of Engagenomics
15 Oct 2010 | by Mike Cullis, Elvis
-value services that complement the web, as opposed to simply being the discreet sales channel that it once was ...
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A New Vision
15 Oct 2010 | by Professor Derek Holder, IDM
/customer (or customer/company) co- development of product or service. But there are plenty of other stopping ... , brand marketing conveys what manufacturers want people to know about products and services. Direct ... networks, mobile, addressable digital services, and beyond. From online to offline, digital direct ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
AXA launches motor insurance brand with 'pavement rage' ad
01 Feb 2010 | by Alex Brownsell
into the direct insurance space. The financial services giant has previously focused on the broker market. AXA ...
Obama 'endorses' Kwik Fit in new viral
29 Jul 2009 | by Kate Nettleton
Clips from Obama s presidential campaign and inaugural address are edited together so that the US President appears to be making a speech explaining the importance of maintaining tyre pressure and extolling the virtues of Kwik Fit s service. Obama exclaims: "Citizens should have the right to access free regular ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
