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Unleash the power of production

professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...

End of 'digital' road

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

The art of serial brand arson

's minds about a particular product or service. Those associations are created by the sum of experience ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

operator, claims it is stealing customers from budget airline Easyjet because of its poor customer service ...

And in the real world: Waitrose, RBS, BP, unemployment figures

Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman of the Royal Bank of Scotland, Sir Tom McKillop, has resigned from the BP board in response to unrest among ...

Thorntons hunts for agency to relaunch direct sales business

The company has shortlisted Kitcatt Nohr Alexander Shaw, Clark McKay Walpole and Souk. The confectionery brand is looking to relaunch the service in the summer, following a poor performance by its high-street shops. It has previously handled the business in-house. Thorntons revealed a 4.9% drop in like ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

in the UK. BHWG had a good new-business year with wins from Sainsburystoyou (Sainsbury's online service), Granada's Boxclever, the controversial Postal Preference Service, Nicorette and WWF. A significant win ... 's legacy work, build-online.com and Mitsubishi Motors. However, it lost the Sainsbury's online service ...

CAMPAIGN REPORT ON TOP 300 AGENCIES: Top UK agencies profiles (1 of 2)

in the UK. BHWG had a good new-business year with wins from Sainsburystoyou (Sainsbury's online service), Granada's Boxclever, the controversial Postal Preference Service, Nicorette and WWF. A significant win ... 's legacy work, build-online.com and Mitsubishi Motors. However, it lost the Sainsbury's online service ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.