Bmi hands direct marketing account to Lida
19 Aug 2011 | by Sara Kimberley
worked with Partners Andrews Aldridge to produce direct mail campaigns for its Diamond Club Service ...
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Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
family-friendly services, such as pre-flight play areas....," to demonstrate the family friendly services at the airport, alongside its retail offering. The campaign runs ... , the high-speed train service between the airport and London. The 16m brand overhaul sees ... these services to passengers to ensure they have a positive experience at Heathrow and feel ready ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
InterContinental hands Ogilvy global customer marketing business
14 Apr 2010 | by Daniel Farey-Jones
The development sees WPP strengthen its relationship with the group a year after its Mindshare agency won InterContinental's 80m media account. Oglivy will manage a "broad range of service" for IHG, drawing on resources from its direct marketing and digital agencies OgilvyOne and OgilvyInteractive ...
And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more
03 Apr 2009 | by Caroline Lovell
operator, claims it is stealing customers from budget airline Easyjet because of its poor customer service ...
And in the real world: Waitrose, RBS, BP, unemployment figures
02 Apr 2009 | by Caroline Lovell
Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman of the Royal Bank of Scotland, Sir Tom McKillop, has resigned from the BP board in response to unrest among ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
