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The Year Ahead For ... Direct Marketing

or services for which they may not have a need. In 2012, there can be no room for marketing that seeks ...

WPP invests in Singaporean digital marketing agency Qais

services. The agency's revenues for the year ended 31 December 2010 was $4m. WPP's investment in Qais ...

Sky and Virgin clash over unbranded direct mail campaign

In June Virgin Media sent out jiffy bags bearing the text, "satellite TV upgrade pack". The pack boasted it contained everything a consumer needed, including free service and repairs. Vertical small print on the right-hand side of the envelope revealed the package contained "promotional material ...

Albion London to set up DM agency

Thompson, Albion's current client services director, and Sue MacLure, who has been poached from Wunderman ...

Bmi hands direct marketing account to Lida

worked with Partners Andrews Aldridge to produce direct mail campaigns for its Diamond Club Service ...

SC Johnson hands global ad account to BBDO and Ogilvy & Mather

fragrance and home cleaning. BBDO and Ogilvy Mather will service the SC Johnson business from ... at the highly professional way we have managed SC Johnson s business over the years as well as the strong ...

Wildfire Word of Mouth rebrands as The Social Partners

The Social Partners has also expanded its social media marketing services into four core offerings insights, business, communications, and academy under the banner of Total Social. Chris Hirst, chief executive of Grey London, said: "Agencies now need social media integration as much as they need TV ...

Proximity poaches OgilvyOne's deputy MD Chris Slough

He joins in the summer and will report to chief executive Mike Dodds. In the new role Slough will be responsible for business development and expanding opportunities across EMEA. Slough began his career at Ogilvy in 2004 before becoming joint client services director, deputy managing director and business ...

An Abundance hires Simon Darwell-Taylor as creative partner

Darwell-Taylor, Arc Worldwide's former executive creative director, is taking an undisclosed stake in the agency. He said he would aim to create a "t-shaped", collaborative team to service clients across all disciplines. He aims to grow the creative department to 15 people in the first year. Darwell-Taylor began ...

Focusadvertising picks-up Domino's and Wendy's in Dubai

for one month as a trial basis in order for them to evaluate clients servicing, time management ...

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