Iremonger to head iCrossing strategy
02 Feb 2012 | by Sara Kimberley
and developing accounts that include Allianz, Procter Gamble, Orange Business Services and Lloyds Banking Group ...
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McDonald's ad tackles first day nerves
06 Feb 2012 | by Sara Kimberley
customers can enjoy the same great food and service regardless of where or when they visit us and our modern ...
Carbon Trust kicks off media review
02 Feb 2012 | by Katherine Levy
The incumbent on the account is UM London, which retained the business the last time the body conducted a review in 2010. Since then, the Carbon Trust has developed into an international commercial business and is now selling its services in carbon reduction and sustainability to businesses ...
Grand Union's Anna Watkins takes up MD role at Initiative
02 Feb 2012 | by Maisie McCabe
In her new role, Watkins will work closely with the chief executive, Alex Altman, to ensure that the media agency is providing key clients such as Tesco with a full range of services across all media. Initiative has not had a managing director since Danny Donovan left to join MediaCom in May 2010. Watkins ...
Things we like
02 Feb 2012 | by Staff
to see that Sky is still innovating and striving to provide a continually improved service for its ...
Claire Beale: Decoding digital and a lesson from Littlewoods
02 Feb 2012 | by Claire Beale
out some of the defensive mystique that it has built around its service. As the piece on remuneration ...
Are agencies being screwed on fees?
02 Feb 2012
to be done with fewer people. Another may be to encourage clients to pay more for the services they need ... it would be an administrative nightmare for network agencies, where clients are paying for full service ...
M&C Saatchi returns to New York
01 Feb 2012 | by Daniel Farey-Jones
industry is thrilling." M C Saatchi first opened in New York in the 1990s to service its British Airways ...
MediaCom and LBi win Etihad's global media accounts
01 Feb 2012 | by Iain Akerman
MediaCom and LBi, which originally won the airline s global digital account in 2008, will service ...
Publicis Groupe acquires Middle East digital agency
01 Feb 2012 | by Daniel Farey-Jones
production services for creative agencies. Flip will be folded into Leo Burnett Worldwide and will retain ... Media is a strategic and cultural fit for our company, and we believe its service offering of digital ...
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