Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
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King of Shaves unveils raunchy 'Barbarella X' viral
26 Jul 2010 | by Sara Kimberley
The viral, created by start-up virtual agency, SSKA, has been restricted to over-18s on YouTube, due to its explicit nature. Featuring a remix of 'Carmen' by Melissa Hammond, the provocative ad features a scantily clad Diane Wood as the world s most famous female professional Master Barber ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
Colgate is the most recalled ad at launch of measurement service Nielsen IAG
24 Feb 2010 | by Maisie McCabe
memorable of the last month, according to a new measurement service launched by The Nielsen Company today....The service, Nielsen IAG, aims to measure how engaged viewers are with TV advertising and programmes based on a panel of UK TV viewers. It has been devised to give advertisers and agencies an opportunity to change underperforming ads or place ads next to programmes which are more engaging. The first ...
New ad reveals danger of buying counterfeit drugs
16 Jan 2009 | by Hadassah Nymark
qualified healthcare professional." The cinema creative shows a man coughing up a dead rat, having consumed ...
Benylin fights back against 'sickie' claims
07 Jan 2009 | by Colin Marrs
in the office. The statement said: "This view was also endorsed by healthcare professionals, who recognised ...
Baileys ad features luscious lips
07 Nov 2008 | by Staff
LONDON - Baileys' new winter campaign aims to give the brand plenty of lip service, literally.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
