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Pitch Update

and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...

Reckitt Benckiser sexes up the kitchen cabinet

tradition of public service - his grandfather was a member of the Southern German parliament - when he ...

Close-up: Will procurement-led roster lead to blander production?

will be wholeheartedly involved in the process. Jorgen Bartsch, its vice-president, global marketing services, says ... -president, global marketing services, Unilever Q: Will production companies on the roster get guarantees of work ...

Kleenex ads to feature Linford's tiny packet

in the service of marketing on other occasions, becoming the face of underwear brand Sloggi in 2002 ...

UK adspend returns to double digit growth

, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...

Best of the blogs

planning and buying. Much of the rest will go to time spent on servicing the account. Agencies pretty much ...

Global ad spend rises 12.5% in Q1

, ahead of automotive, financial services and durables. ...

Slogan competition picks crop from the past year

This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...

Unleash the power of production

professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...

End of 'digital' road

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.