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Lynx recruits Kelly Brook for Excite digital campaign

including Pepsi Max, Sony and government information service DirectGov. Lynx debuted its advertising ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

the professionalism and creativity of the long-form ad content as well as shorter executions that consumers can ...

King of Shaves unveils raunchy 'Barbarella X' viral

The viral, created by start-up virtual agency, SSKA, has been restricted to over-18s on YouTube, due to its explicit nature. Featuring a remix of 'Carmen' by Melissa Hammond, the provocative ad features a scantily clad Diane Wood as the world s most famous female professional Master Barber ...

Slogan competition picks crop from the past year

This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...

Unleash the power of production

professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...

End of 'digital' road

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

The art of serial brand arson

's minds about a particular product or service. Those associations are created by the sum of experience ...

Publicis Groupe and Microsoft form mobile marketing partnership

industry verticals: luxury, retail, entertainment, automotive, travel and financial services. The deal ...

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.