Lynx recruits Kelly Brook for Excite digital campaign
23 Feb 2011 | by Mark Banham
including Pepsi Max, Sony and government information service DirectGov. Lynx debuted its advertising ...
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TRESemmé readies sponsorship campaign for Britain's Next Top Model
27 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by FBH Incite, features a series of 15-second idents and five-second break bumpers, supported by online and social media activity alongside a dedicated microsite. The activity uses the strapline, "A catwalk look every day," continuing the brand's positioning as a "professional ...
Kleenex ads to feature Linford's tiny packet
29 Nov 2010 | by Daniel Farey-Jones
in the service of marketing on other occasions, becoming the face of underwear brand Sloggi in 2002 ...
King of Shaves unveils raunchy 'Barbarella X' viral
26 Jul 2010 | by Sara Kimberley
The viral, created by start-up virtual agency, SSKA, has been restricted to over-18s on YouTube, due to its explicit nature. Featuring a remix of 'Carmen' by Melissa Hammond, the provocative ad features a scantily clad Diane Wood as the world s most famous female professional Master Barber ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
To show the 4 wheel drive winter use Charity, NGO, Not-for-Profit, Public Service Title We suffer. So ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
