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Aviva plots digital roster overhaul

It has informed roster agencies about the review, covering digital and social media across its life cover and direct services insurance portfolio. Aviva currently works with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue ...

Lloyds TSB promotes Money Manager

Lloyds TSB is introducing an animated ad campaign to promote its free online money-tracking service...and outdoor. An online film has also been created to teach customers how to use the new service. Damon ...

AXA PPP launches campaign to promote private medical cover

increasing demands for its services, access to timely treatment is becoming a more important consideration ...

Barclays Corporate calls digital review

services the accounts of corporations with turnovers of at least 5 million. The campaign took ...

Unleash the power of production

professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...

End of 'digital' road

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

The art of serial brand arson

's minds about a particular product or service. Those associations are created by the sum of experience ...

PayPal kicks off hunt for advertising agency

and digital activity aimed at highlighting the breadth of PayPal's service and shifting consumer perceptions ... their own mobile shopping software. In October last year, Amazon unveiled its Mobile Payments Service. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.