Argos ad banned for misleading delivery claims
01 Dec 2010 | by Ed Owen
The Argos "Walrus" ad to promote its home-delivery service, launched in September, has been banned
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Canon showcases creativity in pan-Euro campaign
24 Aug 2011 | by Sarah Shearman
The multimillion-pound campaign, created by Dentsu London, aims to appeal to all photographers, from beginners to professionals, and introduces the strapline "Your EOS adventure starts here". Canon is rolling out an accompanying TV ad in the UK on 12 September. It follows a photographer through ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
New ad reveals danger of buying counterfeit drugs
16 Jan 2009 | by Hadassah Nymark
qualified healthcare professional." The cinema creative shows a man coughing up a dead rat, having consumed ...
Benylin fights back against 'sickie' claims
07 Jan 2009 | by Colin Marrs
in the office. The statement said: "This view was also endorsed by healthcare professionals, who recognised ...
Stephen Fry and Paul Merton voice Direct Line ad
06 Jan 2009 | by Hadassah Nymark
The campaign is a return to the style of the original ads produced for the insurer in the mid-80s, as Direct Line aims to remind consumers of its direct customer service. Mike Tildesley, the director ... been launched to highlight the range of services offered by the insurer. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
