UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...
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IAA launches global ad competition with live Canon Europe brief
16 Mar 2011 | by Arif Durrani
The competition forms part of the IAA's ongoing commitment to education in marketing communications and showcases the talents and skills of the next generation of industry professionals. This year, the competition's global brief has been developed with Dentsu London and client Canon Europe ...
Slogan competition picks crop from the past year
07 Jul 2010 | by Jacob Mathias
This year's winner of endline data search service Adslogan's annual competition will be announced online, early in September. Last year's AdSlogan winner was VCCP s catchphrase 'Simples' for Comparethemarket.com, followed by Lynx Bullett s 'Pocket pulling power' by Bartle Bogle Hegarty New York. In third ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
Addiction London scoops Remington
25 Mar 2010 | by Ian Darby
Addiction was hired following a pitch called in January. The agency will handle the UK account, previously held by Albion, as well as Remington's pan-European business. Addiction London, which has evolved from its origins as a production company to offer broader creative services to clients, will oversee ...
And in the real world... Cadbury, Dubai, Online spending and more
30 Nov 2009 | by Kate Nettleton
confidence. Source: The Guardian Fears of a double-dip recession have grown after the services sector ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
