29 Feb 2012
| by Ed Owen
as 2004 and were referred to the police, but the Crown Prosecution Service took no action ...
24 Aug 2011
| by Sarah Shearman
The multimillion-pound campaign, created by Dentsu London, aims to appeal to all photographers, from beginners to professionals, and introduces the strapline "Your EOS adventure starts here".
Canon is rolling out an accompanying TV ad in the UK on 12 September. It follows a photographer through ...
17 Aug 2011
| by Daniel Farey-Jones
too".
The brochure made a number of claims about the brand's service and technology and featured a ...
16 Mar 2011
| by Arif Durrani
The competition forms part of the IAA's ongoing commitment to education in marketing communications and showcases the talents and skills of the next generation of industry professionals.
This year, the competition's global brief has been developed with Dentsu London and client Canon Europe ...
01 Dec 2010
| by Ed Owen
The Argos "Walrus" ad to promote its home-delivery service, launched in September, has been banned
22 Sep 2010
| by Loulla-Mae Eleftheriou-Smith
The campaign, created by M C Saatchi, promoted the shot-sized caffeinated drink, Lucozade Alert Plus, and aired on Channel 4 and its digital service 4oD.
Despite receiving 81 complaints from TV viewers who had found the ad misleading and irresponsible, "because it implied the product could improve ...
07 Jul 2010
| by Suzanne Bidlake
To show the 4 wheel drive winter use Charity, NGO, Not-for-Profit, Public Service Title We suffer. So ...
25 Jun 2010
| by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
25 Jun 2010
| by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ...
traditionally out of the public gaze. For example, customer service departments will chat real time to large ...
of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
25 Jun 2010
| by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ...
networks of people around owning or using a product or service. A good example is Spotify and how ...