Vauxhall turns competition winner's design into billboard
24 Jun 2011 | by Maisie McCabe
-edition new Corsa and his design was spray painted by professional graffiti artists Dep and Tizer from ...
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Carat lands $3 billion global GM media
24 Jan 2012 | by Katherine Levy
to service the business. Joel Ewanick, the GM Vice President and global chief marketing officer, led ... to deliver integrated and specialist media and digital communications services on a global scale. We ... Publicis revenue. The statement added: "We re proud of the insight and high level of professionalism ...
UK adspend returns to double digit growth
12 Oct 2010 | by Katherine Levy
, financial services and durables. Television, radio and newspaper adspend continues to rebound with 15 ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
Skoda to sponsor Five's crime drama
17 Jun 2010 | by Maisie McCabe
The seven-figure deal includes programmes on Five and its digital channel Five USA, as well as online sponsorship, display inventory and pre-roll and mid-roll bumpers on the catch-up service Demand Five. The idents for the sponsorship, which was brokered by MediaCom, will be created by Skoda's ad ...
Agencies line up for Porsche media task
04 Feb 2010 | by Ian Darby
the $25 million business was consolidated in 2007 to sit alongside the creative account in the full-service ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
