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Pitch Update

and the7stars pitch against the Kent-based incumbent, Media By Design, part of the full-service agency ...

School Reports 2011: UM London

brought in new talent and continued building diversified services. We led the industry in thought ...

BBH lands Wolsey creative business

BBH won the business after a pitch and is charged with relaunching the brand, which was first established in 1755, into the mainstream menswear market. The company, which is based in Leicester and holds a Royal Warrant for its services to the Queen, claims to be Britain's oldest clothing brand ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

To show the 4 wheel drive winter use Charity, NGO, Not-for-Profit, Public Service Title We suffer. So ...

Unleash the power of production

professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...

End of 'digital' road

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

A newly converged world

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

The art of serial brand arson

's minds about a particular product or service. Those associations are created by the sum of experience ...

John Lewis in hunt for Greenbee shop

the service to a wider audience, using predominantly below-the-line channels. Greenbee was launched at the end of last year to extend JLP s offering to include selling financial services, travel and insurance ... was launched to promote the service. The review was instigated by Rick Jones, who was appointed as Greenbee ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.