Forget catwalks - This is how to get boys into fashion
20 Oct 2011 | by Dominic Goldman and Marcel Kornblum
, these boys were super-professional and willing to push themselves physically in the pursuit of something ...
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H&M features Beckham in debut Super Bowl TV ad
18 Jan 2012 | by John Reynolds
professionals. The Beckham commercial will have a prime position in the second quarter of the game. H M ...
Puma releases 'after hours athlete' follow-up
25 Jul 2011 | by Sara Kimberley
"Pump up", created by Droga5 New York, launches on Monday 1 August and stars semi-professional young athletes. It follows on from the "after hours athlete" campaign, which featured athletes missing shots while bowling and playing pool, darts and football. However, the "pump up" spot features ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
To show the 4 wheel drive winter use Charity, NGO, Not-for-Profit, Public Service Title We suffer. So ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
professionals involved in today's agency world, the need for more cost-efficient ways of producing work ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
's minds about a particular product or service. Those associations are created by the sum of experience ...
John Lewis in hunt for Greenbee shop
19 Jul 2007 | by Claire Billings
the service to a wider audience, using predominantly below-the-line channels. Greenbee was launched at the end of last year to extend JLP s offering to include selling financial services, travel and insurance ... was launched to promote the service. The review was instigated by Rick Jones, who was appointed as Greenbee ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
