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INTERACTIVE: How will Conde Nast handle Burton Group’s online shopping venture? - CASE STUDY/BURTON GROUP/The Internet services from Burtons Menswear aim to be dynamic yet coherent, Gideon Summerfield says
10 Jan 1997 | by GIDEON SUMMERFIELD
From the recent machinations within the Burton Group, it is clear that its foray on to the Internet late last year is no mere marketing exercise. Its six sites, all designed and maintained by the magazine publisher, Conde Nast, are meant as a prelude to a full online shopping service.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
