All about ... Newsworks
31 May 2012
, is to join as its director of client services and strategy. She will oversee relationships with media ...
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Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
Maisie McCabe meets Andrew Fisher, whose music-recognition service is giving brands a new way...service with as many UK users as Twitter. The softly spoken technology entrepreneur Andrew Fisher, who ... it was advertised on TV in October 2010), but the service only launched properly in May through an exclusive partnership with ITV. Given that the service has its own ad sales team in the US and is recruiting ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
, Newsworks, as its director of client services and strategy.
All About ... The PPA conference
17 May 2012 | by Nick Batten
One of the most interesting and reassuring things about the 2012 Professional Publishers Association conference last week was that, despite the inevitable need to focus on digital technologies, publishers do not seem to have lost sight of the most important element of magazine publishing: content ...
What can the merging of TV and online bring?
17 May 2012
device, at any time, will become a reality. We're heading to a world of divergent services and convergent ...
Brother targets small businesses with Channel 4 sponsorship
14 May 2012 | by Nick Batten
reach to a broad professional audience and enables us to position Brother as a trusted, long ...
Do media plans need mags?
10 May 2012
This year, the Professional Publishers Association hit on a rather clever logo and branding proposition for its annual conference, which took place yesterday (9 May) at the London Hilton Metropole. "Publishing+" sums up the magazine medium's continuing (and very understandable) ontological insecurities ...
One publishing chief who still believes in print
10 May 2012
is that the Professional Publishers Association counted more than 3,300 consumer mags on the shelves last year. Clifford ...
Double Standards - How is performance marketing helping digital?
10 May 2012
? As an industry, we will continue to respond to an advertiser-led marketplace by packaging a range of services within specialist agencies, with new business models to service those client needs. When looking purely ...
All about ... The future of BSkyB
10 May 2012
development, advertising, marketing and consumer service provision over the last 20 years. A change ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
