VIDEO: Sorrell talks 'horizontality', frenemies and his new tech alliance
25 Apr 2012 | by Daniel Farey-Jones
". He suggested it would be wise for marketing services companies to strike alliances with technology ...
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How has the new-business landscape changed?
26 Apr 2012
Globalisation and the demand for new services from clients have changed the nature of pitching...are bigger, more professionally run and, obviously, more extensive. For example, our Novartis win in December ... years ago. Clients are looking for more extensive services from a media company in areas such as content ... to remunerate new services, they demand efficiencies in the traditional areas. This is Darwinian pressure ...
Havas revenue rises 7.2% in Q1 but UK growth stalls
24 Apr 2012 | by Arif Durrani
retracting fractionally (-0.2%), attributed to "a temporary slowdown in marketing services activities ...
Fourteen UK agencies appointed as Facebook's preferred marketing developers
23 Apr 2012 | by Emma Powell
, and insights tools and services. The 14 UK-based companies have joined 233 global firms on the list ... of providing Facebook-centric services to brands. Last week, Carolyn Everson, global marketing partner ...
Campaign Viral Chart: P&G Olympics ad shared over 300,000 times
20 Apr 2012 | by Ben Hall
, to be shared 2.1 million times. A public service ad for US organisation Safer Sex For Seniors, showing fully ...
MPG Media Contacts picks up £1m PayPal media task
19 Apr 2012 | by Maisie McCabe
PayPal, the online payment service owned by eBay, has appointed MPG Media Contacts to handle its £1...The agency, which picked up the business after a pitch, will work alongside Engine's Edwards Groom Saunders on executing a media plan to raise awareness of PayPal's services. Carat previously handled media for PayPal, after winning the account in July 2010. Krow continues to handle PayPal's creative ...
Blue Square hires Arnold KLP for £4m advertising account
19 Apr 2012 | by Maisie McCabe
Arnold KLP, which won the business after a pitch, is the 13-year-old brand's first retained ad agency. It will work on a major campaign to support Blue Square's online betting services, with a specific focus on racing and football. The appointment of Arnold KLP is part of a long-term strategic ...
Coral seeks creative agency ahead of ad push
19 Apr 2012 | by Jeremy Lee
and online betting brands to advertise their services on TV and radio for the first time. ...
ITV boost brands with Shazam deal
19 Apr 2012 | by Maisie McCabe
ITV has signed an exclusive deal with the audio-recognition service Shazam to become the only UK...this year s Super Bowl supported Shazam s services. Simon Daglish, the group commercial sales director ...
Katherine Levy: Nice to see a client urge collaboration over competition
19 Apr 2012 | by Katherine Levy
It all began with speculation that Publicis, which services the FMCG giants L'Oreal and P G ... even said agency) in which to service its business. Strange, considering that as anyone who has ... agency servicing P G was on the same page. The gesture was even extended to MediaCom's P G press buyers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
