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Co-op appoints Leo Burnett to £50m ad account

retailing, include financial services, funeral care and travel agents. The Co-Op's media planning ...

B&Q calls direct marketing review

professionals in the building trade....The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers. TradePoint is a new Trade Counter operation at B Q dedicated to the needs of professionals and claims to offer brands at special trade prices. The retailer ...

VCCP wins Laithwaites advertising account

to sourcing great value wines and delivering exceptional personal service." ...

OMD retains £10m Shop Direct search business

of support and services including mobile and data management. Dan Clays, who started as managing director ...

Jam lands Wickes social media brief

The retailer began a review of its account in November last year as it looks to increase its online business and the untapped home-improvement space in social media. Last year, the brand shifted its focus from in-store activity to promote its catalogues and online services. The appointment ...

Co-op calls £50m agency roster review

in the North-West. The Co-op s other interests, aside from food retailing, include financial services, funeral ...

William Hill reviews £13m media account

to highlight William Hill s betting services. Spots feature flashing words and images to communicate its range of services and technology. ...

Mindshare scoops £4m Anglian media task

The appointment follows a pitch that included the incumbent All Response Media, which had held the account for six years, Total Media and Media Campaign Services. The win means Mindshare has moved swiftly to replace the Everest windows and home improvement account, which it lost to fellow WPP agency ...

Wickes launches £23m media review

to promote its catalogues and online services. Wickes creative business, handled by MWO and Lib ertine ...

Asda hires LBi to revamp websites

The agency won the digital account after a pitch process that began in July. LBi, which is understood to be the supermarket's first dedicated digital agency, will work across the Asda.com, Asda Direct and Asda Financial Services brands as the company looks to increase its online sales. Asda sells ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.