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Shel Israel warns PR professionals they must change with the times

Speaking at the Lewis PR Social Media Channels event, Israel said that he saw the future of PR professionals in 'the restaurant service industry' should they continue to use social media as they currently ... , I see a future for them in the restaurant service industry,' he said. Israel spoke at the event ...

Social networking giant Facebook urged by PR professionals to be more transparent

PR professionals have advised Facebook to be far more transparent about its privacy settings, after...Facebook returns to previous terms of service regarding user data following user complaints May 2008 ...

PRWeek Awards 2011: Financial Services

, retailers and the payment industry. It also had to spark interest when the service had already launched ... on street buskers. Red tracked down Pete Buffery, a 20-something professional musician, through his ...

Asics ad extols non-professional athletes

Asics, the sports footwear and equipment specialist, has signed up non-professional athletes

Office of Fair Trading tells comms professionals to rethink Twitter tactics

PR professionals have been warned to change the way they use Twitter and other social media...if there is a payment involved in online comments - financial or otherwise' - 'PR professionals need to make ...

PPA Conference: Tim Brooks on the new found optimism for professional publishers

Tim Brooks, the former managing director of Guardian News & Media, identifies a new sense of optimism setting into the publishing industry, after two years of concern amid sweeping change.

Pharma comms chief warns healthcare PR professionals of social media pitfalls

The healthcare PR industry is overlooking traditional media outlets in the rush to improve online communications, a senior pharmaceutical communicator has warned.

NHS, health service recruitment

The NHS recruitment ads, created by the now defunct D'Arcy, have made a welcome return to the airwaves. This spot focuses on the face of Jenny, scarred but still beautiful, while a soundtrack of an emergency room and the operation to reconstruct her face plays behind, and we are informed that some 75...

Graham Lancaster, Euro RSCG Biss Lancaster: The best job in the world

PR professionals work with talented people and important issues in a range of fascinating fields....are at our best, I have no hesitation in saying PR is the senior service of all the communications ... -the-company decisions), to whom do CEOs (and prime ministers) turn? PR professionals. Senior clients want wise advice ... to ensure an ongoing supply of rounded professionals. One obstacle is a growing trend for new entrants ...

PR chiefs back launch of social media giant Twitter's Business Center

PR professionals have welcomed news that Twitter is set to launch a 'Business Center', a paid...Communications head of broadcast and digital services Daniel Sands said: 'A verified Twitter account for a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.