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Partners Andrews Aldridge wins Sony Professional Services eCRM account

LONDON - Sony Professional Services Europe has appointed Partners Andrews Aldridge to handle its...markets. Sony Professional Services, a division of Sony Europe, provides businesses with fully integrated ... also picked up a brief from the financial services company First Direct. The agency ...

RELATIONSHIP MARKETING AWARDS 1999: The Broadsystem financial, insurance & professional services

services, it is significant that all the shortlisted entries emerged from the professional sector. The judges praised the winning entry from Wrigley as an excellent example of marketing in a professional ... practice. Its objective: to increase the professional recommendation of chewing sugarfree gum ...

Broadsystem expands client services with Kennedy

, for its newly created head of professional services position....The company said it was strengthening its client services division with the role, which will make Kennedy responsible for managing and assisting the development of Broadsystem's Professional Services ... are providing business-led services and clear strategic advice to our clients." In July, BBC World Service ...

STOP PRESS: KPMG gives Lida account

KPMG, the professional services company, has given Lida its advertising, direct marketing

Teamspirit hires Turner as executive creative director

LONDON - Teamspirit, the agency specialising in financial and professional services, has hired...in the financial services marketplace, Geoff's creative flair and experience will be worth its weight in gold. "It ...

Teamspirit hires Turner as executive creative director

LONDON - Teamspirit, the agency specialising in financial and professional services, has hired...in the financial services marketplace, Geoff's creative flair and experience will be worth its weight in gold. "It ...

BPP appoints RMG Connect to handle course recruitment

LONDON - RMG Connect has been appointed to handle a £1m DM campaign by professional services...The £1m push will see RMG Connect target tax, accountancy and law professionals from small and medium-sized businesses to enrol on one of BPP's professional training courses. Ruth Phillips ... marketing expertise will help us engage our professional audiences with better insight and driven ...

Zurich appoints Black Cat to run 'professional' DM

LONDON - Zurich Professional, part of the Zurich Financial Services Group, has hired Black Cat...Professional communities and a range of media. The first work is expected to break imminently. A budget ...

Tesco.com aims for young professionals with mailer

LONDON - Tesco is encouraging young couples to use its home shopping service Tesco.com in a direct...The supermarket has used its database to target 150,000 professional couples aged 30 to 35 who don ... service because of their busy lifestyles. The campaign, created by EHS Brann, comprises a mailpack ... service. The pack features a picture of a young couple relaxing at home, with one of them trying ...

DIRECT: Tesco.com aims at young professionals

Tesco is encouraging young couples to use its home shopping service Tesco.com in a direct mail...The supermarket has used its database to target 150,000 professional couples aged 30 to 35 who don't have children. The company believes that they are the most likely to use the service because ... of the web site and get consumers to trial or continue to use the home delivery service. The pack features ...

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