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Professionals adopt mobile web faster than consumers

Business professionals are embracing the mobile web faster than consumers, with 60% of them using...The FT.com "Mobile in the Boardroom" report, published today (9 December), shows that business professionals are more than twice as likely to access news and current affairs content than consumers. The report, which is based on a survey of more than 1,000 business professionals, contains additional data ...

ASA to cover VoD service providers

The Advertising Standards Authority's remit for regulating advertising on video-on-demand services...the law the updated Communications Act covering regulated VoD services have now been added ... . If the ASA investigates complaints about an ad on an ATVOD-regulated service, it will contact the marketer ... the service provider about potential breaches of the appendix rules. Conversely, it will contact ...

Location-based services lost on teens

are unaware of services like Foursquare and Facebook's Places, writes Peter Robinson, head of research...these social location services it might be considered sensible to remove Gowalla and SCVNGR from the debate ... increased gradually with age, with 60% of 17-18 year-olds being aware of at least one of the services ... of the following? Service Score Facebook Places 444 Foursquare 275 ...

Vodafone to target data services for growth

of this year, while operating profit rose to 2.7% to £6.1bn, as the company pledged to invest in data services...further improvement in organic service revenue growth, together with upgraded guidance. "We have also ... , the group aims to " capitalise on the rapid increase in demand for ubiquitous mobile data services ... -branded smartphones to accelerate further smartphone penetration across our customer base." New services planned ...

ALF launches online-only service

issue, out today (2 August), and replacing it with an online-only service called ALF connect.

Building a Services Brand: stages, people and orientations

This paper examines the services brand building process, based on depth interviews with leading...of organisational culture and internal branding when building services brands. It is recommended ... to maximise the success of their services brand. Traditionally, branding research has its roots in the goods sector. Even though the services sector dominates developed economies [Lovelock, 2000], attention from ...

Brands attempt to target 'social influencers' with PeerIndex service

' with the new social media targeting service from PeerIndex, the social influence company....The service, called PeerPerks , ranks people's influence on certain subjects in social media ... music download. Deezer, the digital music service, is offering free music subscriptions, while Via ... the service when it was in beta. Anyone with a profile on Facebook, Twitter or LinkedIn will be able ...

Demand for free services creates opportunity for brands

demand for free online services has an impact beyond the digital market. It examines the expectation that online services will be free and analyses its impact on advertising opportunities. Entitled Welcome to the Free World, it explains how consumers have become accustomed to getting information and services ...

Withering the state: Freeing resources for better public services

The inverse relation between the size and effectivenenss of government, in peacetime, is a central theme of this paper by Tim Ambler, Senior Fellow, London Business School

Public Service Broadcasting - is C4's plea for funding heard by the public?

service remit later this year. The first stage will be internal and led by Andy Duncan, the broadcaster...convinced that the case for public service broadcasting will endure. Andy Duncan responded by saying: This is an important transitional help that will underpin our public service contribution while we work with Ofcom ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.