My YouTube ad of the week: James Hilton, AKQA
12 May 2011
for Friskies. I started watching this with a heavy dose of muttering I now consider myself a professional ...
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My YouTube ad of the week: David Prideaux, Publicis Chemistry
18 Nov 2011
for Dermablend Professional. At a stroke, it has put the brand at the centre of the music and fashion zeitgeist ...
My YouTube ad of the week: Sushma Sagar, Banana Republic
01 Nov 2011
Sushma Sagar, senior brand manager, Banana Republic Why I like this When Campaign invited me to be their new columnist, I was secretly quite pleased that my professional musings on serious marketing videos were being sought. So imagine my surprise when the link 'Hot Buns' appeared in my inbox ...
My YouTube ad of the week: Kristof Fahy, William Hill
26 Aug 2011
Kristof Fahy, group brand and marketing director, William Hill Why I like this Financial services brands are in a tough place, so attitudes to creative and messaging have had to change as the public would take a dim view of any bank that wasn't showing some kind of humility and a down ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
