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Mark King and Chris Hinze have been appointed joint-chairmen of trade body The Professional
services, it is significant that all the shortlisted entries emerged from the professional sector. The judges praised the winning entry from Wrigley as an excellent example of marketing in a professional ... practice. Its objective: to increase the professional recommendation of chewing sugarfree gum ...
, for instance, has found her prior experience of the professional services sector valuable. She worked ... with other professional services firms.' At the same time, she adds, it is no easy ride. 'It is one ... for PR professionals,' says Amanda Johnston, marketing recruitment consultant at Chambers & Partners ...
WINNER Client: Barclays Agency: TNS Financial & Professional Services...differentiated customer service. With this in mind, Egg's research team developed a case for research ... that customer service was firmly on the agenda for investment and created a database which could be extensively ...
The Professional Services Marketing Group (PSMG) has launched the UK's first qualification...'s Stage 2 Professional Diploma, with a syllabus covering four areas: marketing planning, marketing ...
Internet service provider AOL UK this week kicks off the first national TV work for its business...Internet service provider AOL UK this week kicks off the first national TV work for its business-focused Compu-Serve brand, with ads underlining its positioning as an information provider for professionals. The work follows the launch of service package CompuServe 2000 and a pounds 7.50 a month pricing ...
International professional services group PricewaterhouseCoopers (PwC) has handed its UK...auditing and accountancy services. ...
KPMG, the professional services company, has given Lida its advertising, direct marketing
Professional services companies used to think that marketing themselves was the equivalent...Professional services companies used to think that marketing themselves was the equivalent ... do, not something we talk about attitude among professional services companies. The view ... s professional services sector had an estimated pounds 10bn in revenues. But even Scicluna talks about ...
Traditionally, the professional services sector has not been an obvious career choice...Traditionally, the professional services sector has not been an obvious career choice ... emerged as professional services firms have recognised a need to invest in marketing expertise ... globalisation of professional services, now more than ever, offers marketers the chance to draw on the breadth ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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