Media ignore bulk of research reports, finds TLG
24 May 2012 | by Alec Mattinson
A new analysis of surveys and reports from leading financial and professional services firms has
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services, it is significant that all the shortlisted entries emerged from the professional sector. The judges praised the winning entry from Wrigley as an excellent example of marketing in a professional ... practice. Its objective: to increase the professional recommendation of chewing sugarfree gum ...
A new analysis of surveys and reports from leading financial and professional services firms has
Deloitte, the professional services company, has launched a new practice called Deloitte Digital...to increasing demand from its clients for digital services, particularly in the mobile sector. The 800-strong global practice will offer services including strategy, user experience, content, creative ... months. A spokeswoman said it is not naming launch clients, but it has been providing digital services ...
named Deloitte as the professional services supporter for London 2012. The deal is the first 'tier two...Deloitte becomes the official professional services supporter of London 2012, with rights from ... will provide advisory services including tax, human capital, management consulting, and financial support ... , the official Utility Services partner, and adidas, the official sportswear provider. ...
Communications group WPP and professional services firm PricewaterhouseCoopers are launching a...Communications group WPP and professional services firm PricewaterhouseCoopers are launching a joint venture, Media Discovery. It has been set up to assist companies with better accountability ... Row, the pay-per-view service for some cable operators, and Columbia Tri-Star. Zee TV complained ...
up their act if they are to be taken seriously as professional services companies.
are not becoming too blurred, with the professional dialectic being eroded by the fusing of the two disciplines ... . But what is now emerging is a growing group of professionals seeking work on both sides of the divide. Days ... news agencies now offer PR services to clients as well as stories to newspapers. Can they really put ...
PR professionals in the tech and digital space are most content and those in corporate...The findings come from a survey of 656 in-house and agency PR professionals by recruitment firm The Works Search and Selection. While 80 per cent of PROs were between 'OK' and 'very happy ... the respondent's own company. Edelman was named the 'hotshot' full-service agency, FD in financial comms, Blue ...
PROs, along with marketing and advertising professionals, were found to have the healthiest ... than any other profession. The survey also revealed that communications professionals were more ... , on average, one of the most stressful, second only to working in health and social services. Medicash sales ...
more ability to control their hours and workload, given the over-servicing that has become prevalent ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.