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Media: Briefs

Communications group WPP and professional services firm PricewaterhouseCoopers are launching a...Communications group WPP and professional services firm PricewaterhouseCoopers are launching a joint venture, Media Discovery. It has been set up to assist companies with better accountability ... Row, the pay-per-view service for some cable operators, and Columbia Tri-Star. Zee TV complained ...

-to-door technique has been successfully revitalised by professional, disciplined agents

for financial service or leisure equipment companies, too. The other aspect is that it is precise targeting ... with grocery multiples on home delivery and shopping incentives, financial services, and charities looking ... Thomas plans to launch a home coaching service early next year, to help owners use home computers ...

Teletext expands SMS service from sport to dating tips

LONDON - Teletext is expanding its SMS alert service to include advice on dating, dieting...in lifestyle services. Users will have the choice of subscribing to any of the five message categories: love and relationships; diet tips; motivation tips; secrets to success; and stress buster. The service is being promoted by Teletext's terrestrial service, Channel 4 Page 108 and will be available to Orange, O2 ...

Banner Corporation report takes a detailed look at how IT professionals are making their purchasing

increasingly attractive even for cash-strapped firms as cut-price internet service providers (ISPs ... the internet now, says Buckley. When it will really take off is when we are using it for services ... who need a starting point from which to search. Compaq marketing services manager, William ...

eFrenzy.com appoints Suissa Miller

LONDON - The online marketplace for buyers and sellers of services, eFrenzy.com, has appointed Los...The campaign will aim to educate the public about the benefits of buying and selling both personal, and professional, services online. Regional advertising and promotions will run in several UK cities ... , but educate both buyers and sellers of services on the benefits of using the eFrenzy marketplace." If you ...

MARKETING MIX: PROFILE; Putting the focus on growth

Simon jobling * pan European Marketer * Eastman KODAK professional imaging...Simon jobling * pan European Marketer * Eastman KODAK professional imaging Simon Jobling ... to apply for his new role in pan-European marketing of professional printing shows that shy, modest ... is to look at the possibility of Kodak entering the field of professional leisure portraiture across Europe ...

BT to introduce unmetered services

UK telecoms firm BT is introducing a range of unmetered telephone services to customers during...services to customers during evenings and weekends from December 1. Customers will be able to choose from four services in BT’s “choices from BT Together” offering. BT Together, the company’s existing ... and international calls. Online customers will be offered a service called BT Surf Together which will provide ...

NME revamps mobile service

LONDON - IPC Ignite is relaunching NME Mobile's off-portal music service to offer a range of new...and managed by InfoMedia Services, is off-portal, so that it is available to users on all mobile networks and will also carry third-party mobile banner ads. The service will have a strong emphasis on up and coming ... users access music and the music world. We took the decision to redevelop the off-portal service so ...

MARKETING HELPLINE SERVICE

Cinemas, which shows cartoons to entertain visitors waiting in the foyers. One new service ...

Centrica considers online car service

Consumer services group Centrica is considering setting up an online car-buying service for its 11m...LONDON (Brand Republic) - Consumer services group Centrica is considering setting up an online car-buying service for its 11m AA members. The plans are at an early stage, but it is understood that Centrica’s online service would offer advice on which cars to buy and where to buy them, rather than sell cars ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.