18 Feb 2011
| by Sara Kimberley
Bookmaker Paddy Power is launching a humorous campaign to promote its smartphone betting service.
24 Feb 2010
| by Maisie McCabe
memorable of the last month, according to a new measurement service launched by The Nielsen Company today....The service, Nielsen IAG, aims to measure how engaged viewers are with TV advertising and programmes based on a panel of UK TV viewers. It has been devised to give advertisers and agencies an opportunity to change underperforming ads or place ads next to programmes which are more engaging. The first ...
28 May 2010
| by Natasha Baldwin, Imagem Creative Services
: trust the professionals to take care of it. Solidify those relationships and find publishers ...
is the group director of synchs and creative services at Imagem Creative Services, the parent of Boosey ...
05 Nov 2010
| by Katherine Levy
BT Vision, the internet television service from the UK's telecom giant, has launched a new TV...Abbott Mead Vickers BBDO has created four TV ads that aim to showcase the content available with the service. Each ad uses content from blockbuster movies and TV box sets available on BT Vision and is based on the four themes 'Running, Looks, Embraces and Dreams'. The first ad, Running, launched ...
16 Apr 2012
| by Matthew Chapman
Vehicle glass repair specialist Autoglass is focusing on its online booking service with its latest...booking service.
Staff who star in the ad, which launches today (16 April), were selected after an in ...
consumers buy goods and services. More and more customers are using our online booking service and we wanted ...
01 Mar 2011
| by Sara Kimberley
Lloyds TSB is introducing an animated ad campaign to promote its free online money-tracking service...and outdoor.
An online film has also been created to teach customers how to use the new service.
Damon ...
07 Nov 2008
| by Staff
LONDON - Baileys' new winter campaign aims to give the brand plenty of lip service, literally.
04 Jul 2011
| by Sara Kimberley
Crouch to promote Sky Sports' new service, Sky Go....service that gives customers access to Sky content across a range of devices including the iPhone, iPad ...
mobile phone and tablet device, demonstrating the service's flexibility.
England striker Peter Crouch ...
Player, Sky's online TV service and Sky Mobile TV. On mobile and tablet devices, Sky TV customers ...
25 Nov 2011
| by Matthew Chapman
as it attempts to raise funds in the face of deep social service cutbacks....Television activity appeals for financial support by showing moving images of a war veteran, a young man spending his first Christmas on the street and a family living on the breadline.
Sarah Bryan, Salvation Army head of individual giving, said: "After the social service cutbacks we ve ...
18 Nov 2011
| by Sara Kimberley
available with the free-TV service....activity includes pre-rolls on ITV Player and Channel 4's 4oD catch up service and banner advertising ...