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Media Lifeline: Sky's services

1998: BSkyB, which had launched its analogue service in 1989, launches Sky Digital on 1 October ... video recorder service, is launched with huge fanfare, and is later backed by a £20 million ad campaign ... executive of BSkyB. 2006: On May 2006, Sky launches its high-definition television service for customers ...

AdvertExpress unveils service

three-month trial of the service free of charge before a scale of fees is introduced ... the standard 15 per cent agency margin, Clifton said he did not see the service competing with traditional ... through a series of roadshows. Clifton said the service had been introduced to 120 media owners ...

The return of full-service agencies

of the presentation, or omitted entirely if a good enough lunch booking beckoned. Full service was claimed ... have added services such as strategic planning, branded content and sponsorship to their offering ... , but it s the question that is wrong. JWT started as a media agency, and developed into a full-service agency because ...

OPINION: FISHER ON ... CLIENT SERVICE

had they come up with to improve customer service? How had they reorganised to become more ... . So how has the world of client service changed to suit the ever more competitive environment ...

Survey slams customer service

, while 60 per cent acknowledged that service levels in US companies were higher than in the UK ...

Newco to merge trading services

The senior management of Publicis and Cordiant have signalled that Newco, the holding company set up to house the two agencies, will now pool its negotiating resources across all media. The UK-based entity will go further in the scope of its combined trading than the Magna Global unit set...

T-Mobile hires frisbee team for t-zones spot

Saatchi Saatchi has drafted in a Spanish professional frisbee team to star in its latest pan...: "Each of the spots in the campaign aims to support specific content and services that t-zones offers ...

Future sales training scheme is first to be approved by the IPS

of Professional Sales - the sister body of the Chartered Institute of Marketing....of Professional Sales - the sister body of the Chartered Institute of Marketing. All sales staff who ... years ago but is yet to become widely endorsed. The body aims to improve professional standards ... Milbourn said: Sales desperately needs more professionalism. By improving the quality of our ...

Industry’s research body reveals plans to vet focus groups

Britain s research industry is taking action to curb so-called professionals who threaten...Britain s research industry is taking action to curb so-called professionals who threaten ... the number of professional respondents who are over-used and often do not meet the specifications ... and to ensure qualitative research is utilising the latest methodology to provide the best possible service ...

WACL lends support to new mentoring group

LONDON - A networking club that aims to provide professional support for younger women within...marketing manager Belinda Stacey, and Kindred client service director Katie Treggiden - plus 18 founding ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.