AKQA, the new-media agency, is to open an online media planning and buying department. The new unit will concentrate on planning, but will also be able to arrange media buying for clients. It will actively seek third-party business and will service the agency s existing clients. Media buying ...
Lloydspharmacy, the national pharmacy chain, is launching a campaign to promote two services....Mustoes has created two 30-second TV spots to raise awareness of its diabetes testing service and repeat prescription collection service. The ads feature Philippa Forrester as the face of the Lloyds ... authority." The second spot, "no repeats", talks about Lloyds' repeat prescription service that enables ...
Glue London has hired Wayne Brown as its client services director. He joins from Sara Lee, where he
Associated New Media is launching a music download service via its This is London website. ANM has
memorable of the last month, according to a new measurement service launched by The Nielsen Company today....The service, Nielsen IAG, aims to measure how engaged viewers are with TV advertising and programmes based on a panel of UK TV viewers. It has been devised to give advertisers and agencies an opportunity to change underperforming ads or place ads next to programmes which are more engaging. The first ...
phone as alarm clock. So we created the Axe Wake Up Service, a sexy mobile alarm application that gave ... that drives guys to use it. THE IDEA We created the Axe Wake-Up Service: a morning wake-up call from a ... the concept of a sexy wake-up service from Axe and drive guys to sign up and experience it on their mobile ...
Grey has strengthened its senior account handling team with the appointment of Wendy Proctor to work on SmithKline Beecham.
, the former director of Carlsberg UK, become the director of professional services, and James Griffiths, who ...
The amount of professional media a GP receives is huge. In some weeks, a doctor having a quiet...The amount of professional media a GP receives is huge. In some weeks, a doctor having a quiet ... to introduce online services but Pulse will be the first off the blocks when epulse is launched this month. Thompson says: This is not Pulse online but a new-media service that will offer GPs the chance to buy ...
Walking past Charing Cross Station on Thursday, I just couldn't help but notice the enormous lamp-post sign showing leaves on a railway line with the supporting caption, one pain in the bum you're lumbered with, and one you're not , a message from the botty experts
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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