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Partners Andrews Aldridge wins Sony Professional Services eCRM account

LONDON - Sony Professional Services Europe has appointed Partners Andrews Aldridge to handle its...markets. Sony Professional Services, a division of Sony Europe, provides businesses with fully integrated ... also picked up a brief from the financial services company First Direct. The agency ...

T-Mobile hires frisbee team for t-zones spot

Saatchi Saatchi has drafted in a Spanish professional frisbee team to star in its latest pan...: "Each of the spots in the campaign aims to support specific content and services that t-zones offers ...

Online service delivers ads instantly

from an online video-on-demand service, backed by BT....from an online video-on-demand service, backed by BT. ADChannel, an online equivalent to the Television Register, has been produced by a company called Creative Services Network, which has been set ... ,000 radio ads - all via a desktop PC. The subscriber-based service will cost almost pounds 14 ...

Orange mailing backs soccer service

The mobile company Orange is backing its range of World Cup services with direct mail activity...Waddle, and each is used to highlight a different Orange service. The creative idea behind the campaign is: They missed a goal. But you won't. Orange is offering services including a World Cup Watch, providing fans with all the news from the tournament via text alerts for £9.99. A tailored service ...

118 118 revamps as knowledge service

information service that will answer any question....All users have to do is text a query to 118 118 and the service will send back the answer. The company hopes to use its size to challenge the niche players in the business, such as AQA and Textperts, and substantially expand the market. WCRS has created a campaign that breaks on 26 March to back the relaunch ...

118 118 revamps as knowledge service

as an instant information service that will answer any question....All users have to do is text a query to 118 118 and the service will send back the answer. The company hopes to use its size to challenge the niche players in the business, such as AQA and Textperts, and substantially expand the market. WCRS has created a campaign that breaks on 26 March to back the relaunch ...

AKQA opens media planning service

AKQA, the new-media agency, is to open an online media planning and buying department. The new unit will concentrate on planning, but will also be able to arrange media buying for clients. It will actively seek third-party business and will service the agency s existing clients. Media buying ...

BT Global Services in talks over digital

and emerging media services for its BT Global Services division....the review, alongside BT's pro- curement department. Gunn declined to comment. BT Global Services is attempting to position itself as an IT and networking services company - a space currently occupied ...

Media: HomeChoice extends its service into Stevenage

HomeChoice, the broadband and digital TV entertainment service owned by VideoNetworks, is extending

BBH unveils ITN digital service work

s digital service....s digital service. Bartle Bogle Hegarty has produced a series of ads due to break this week ... with the debut of the service. ITN News Channel is predicted to be the most widely available commercial ... to handle the creative and media work on the account for the 24-hour service, a joint venture between ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.