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LONDON – The Cannes Lions International Advertising Festival is to honour creative excellence...-store advertising and media. The jury will award the Promo Lions to the freshest creative ideas in the new ... in the outdoor section. Due to the steady increase in the number of entries to the Media Lions, with entries having risen from 421 in 1999 to 1,076 in 2005, Gold, Silver and Bronze Lions will be awarded from 2006 ...
The Cannes Lions International Festival of Creativity pushed the boat out to lure brands this year...(Outdoor, Direct) = Kandia Dulce 2 Grand Prix (Direct, Promo Activation); Titanium Lion; 3 golds ... Cometh Cannes, cometh the brands, or so the hype around this year's Cannes Lions International ... likewise. What of the content? The festival's owner, Emap, has sought to reposition Cannes Lions as more ...
Promo in the can...Promo in the can Yorkie is offering consumers a quarter of a million cans of Pepsi Max in an instant win promotion during April. In addition, the promotion will include 2.5 million wrappers offering consumers 10p off a can of Pepsi Max. The promotion, through sales promotion agency Tequila ...
to this summer's British and Irish Lions rugby union tour to New Zealand....The deal, a first for the Lions, is part of a concerted effort by the brand to raise its profile in the UK. It will be supported by a press campaign, created in-house, and an on-pack promotion offering tickets and flights to the Lions games. Maximuscle joins other Lions suppliers, including official ...
Promo kicks off...Promo kicks off Golden Wonder snack brand Wotsits is spending pounds 1.5m on a nationwide soccer sticker promotion to kick off the new football season. It will give away 30 million stickers, and children can send off for a sticker album. The promotion is backed by national TV advertising ...
sponsorship of the British and Irish Lions rugby union tour to New Zealand....It will introduce a fresh logo and packaging to make product information clearer and highlight health benefits. The revamp will be backed by ads publicising its sponsorship of the Lions and point ... sports food supplier to the Lions earlier this year. It also supplies professional clubs including rugby ...
LONDON - FMCG giant Unilever is to be named Advertiser of the Year at the Cannes Lions...Unilever brands include Flora, Walls ice cream and Persil washing powder. Terry Savage, the Cannes Lions ...
Umbro has created 'three lions'-branded football clothing for Tesco and Burton and plans to secure
LONDON - Avon Cosmetics has been rapped by the advertising watchdog for a promotion in which it offered a free Orange pay-as-you-go mobile phone then failed to assess demand, echoing the Hoover free flights debacle 12 years ago.
LONDON - Teenage skincare brand Clearasil has appointed Brewer Blackler to carry out below-the-line activity, including promotional activity and sampling.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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