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CAMPAIGNS: Sainsbury’s lion share of soccer - Sponsorship

21 Aug 1998 | by MARY COWLETT

the England three lions logo on own-label packaging, and the right to call itself the Official England...the England three lions logo on own-label packaging, and the right to call itself the Official England ... . However, use of the three lions logo did mean that its products featured strongly in the print press ...

FOCUS: BROADCAST PR - A new angle on making the news/Television programme editors may deny all use of outside material but thanks to stunning and unbiased, visuals VNR producers are still managing to get their footage on air. Sue Beenstock investigates

01 Sep 2000 | by IAN DARBY

. That only gets your story as far as the bin. John Clare, managing director of Lions Den ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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