22 May 2009
Some of the top Rugby players from the Lions tour are taking on a wild coaching challenge in a new...The campaign, which promotes HSBC's sponsorship of the British and Irish Lions 2009 tour, is set in the location of the sporting event, South Africa. ...
03 Nov 2009
The enjoyment football fans share in experiencing the NFL is the main theme for this latest campaign which shows how that enjoyment is made possible by Visa. Video 1: promo Video 2: anthem ...
08 Jul 2011
| by Noelle McElhatton
The Cannes Lions International Festival of Creativity pushed the boat out to lure brands this year...(Outdoor, Direct) = Kandia Dulce 2 Grand Prix (Direct, Promo Activation); Titanium Lion; 3 golds ...
Cometh Cannes, cometh the brands, or so the hype around this year's Cannes Lions International ...
likewise.
What of the content? The festival's owner, Emap, has sought to reposition Cannes Lions as more ...
31 Jan 1997
| by JOHN-PIERRE JOYCE
Life assurance company Scottish Provident is to sponsor rugby
union s British Lions tour of South...Life assurance company Scottish Provident is to sponsor rugby
union s British Lions tour of South Africa this summer. The pounds
400,000 deal to brand the team s kit and leisure is the first time the
Lions have been commercially sponsored.
...
07 Nov 2007
| by Ed Kemp
HSBC is poised to become the official sponsor of the British & Irish Lions rugby team for its 2009...an estimated
£4m. Lions tours have become increasingly popular with high-profile sponsors.
The team has had a kit deal with Adidas since 1997, when the shirt
sponsor was Scottish Provident. In 2001, the Lions were sponsored by
cable company NTL. The 2005 Lions tour attracted numerous companies,
including series ...
06 Dec 2007
| by Alex Donohue
sponsorship of the 2009 British & Irish Lions tour of South Africa....for the British Irish Lions team, has been chosen to lead the development of all aspects of the deal, including ...
as the shirt sponsor for the British Irish Lions 2009 tour of South Africa, where the team will face ...
as the main sponsors for the British Irish Lions team. Giles Morgan, head of sponsorship at HSBC, said ...
20 Jun 2003
| by Claire Billings,
LONDON - Integrated marketing campaigns swept the board at this year's Cannes Lions Direct...According to Mark Fiddes, creative partner at KLP and a member of the Lions Direct judging panel, a high number of the winners had a very strong element of integration, which helped demonstrate the strength of a campaign's creative.
"One way to test the strength of a great idea is its ability to work ...
21 Nov 2007
| by Alex Donohue
British & Irish Lions tour of South Africa....will replace Zurich Insurance, which sponsored the British Irish Lions ill-fated 2005 tour of New Zealand, which the Lions lost 3-0. Other brands that have put their names on the team s shirt in the past ...
. The British Irish Lions will face newly crowned Rugby World Cup champions South Africa three times as part ...
06 May 2008
| by Ed Kemp
LONDON - HSBC, the principal partner of the British & Irish Lions tour to South Africa in 2009, has...as Brian O Driscoll, current Ireland international and captain of the 2005 Lions, will work as HSBC ...
for the 2005 Lions Tour to New Zealand. The ambassadors will make personal appearances for the global bank and will also be featured on the HSBC section of the official Lions website, lionsrugby.com. ...
20 Jun 2011
| by Anne Cassidy
CANNES 2011: Ad agencies' domination of the PR Lions this year means the PR industry need to "wake...David Senay, PR Lions jury president and president and chief executive of Fleishman-Hillard, said excellence in PR "doesn't have an address" and labels matter much less because of the "mash up" of channels ...
from ad agencies, led the pack.
Entries for the PR Lions, which first launched in 2009, were up ...