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Weetabix has launched the follow-up to its Cannes Lions-winning "Steeplechase" ad, with a new 30
The campaign is built around a new track by DJ Fresh called "Louder" released through the Ministry of Sound. The promo for the track was shot by Grey London and directed by Ben Newman through Pulse Films. The track launches later this summer and the 90'' and 30'' ad versions are currently airing on TV and online ...
The lyrics have been changed slightly so that he raps "Three lions on my Mars, I know we can't go wrong", instead of "Three lions on my chest, I know we can't go wrong". ...
, with UK-based agencies failing to win a single Direct Lion at tonight's awards....McCann Erickson Bucharest followed up its Grand Prix in the Promo Activation category by also ... . The award marks the first time that a Romanian agency has won a Grand Prix in any Cannes Lions category. Nine other Gold Lions were also handed out, one of which went to the hotly-tipped "decode Jay ...
Promo in the can...Promo in the can Yorkie is offering consumers a quarter of a million cans of Pepsi Max in an instant win promotion during April. In addition, the promotion will include 2.5 million wrappers offering consumers 10p off a can of Pepsi Max. The promotion, through sales promotion agency Tequila ...
to this summer's British and Irish Lions rugby union tour to New Zealand....The deal, a first for the Lions, is part of a concerted effort by the brand to raise its profile in the UK. It will be supported by a press campaign, created in-house, and an on-pack promotion offering tickets and flights to the Lions games. Maximuscle joins other Lions suppliers, including official ...
Sky movie promos...Sky Movies has created an amusing on-air promo lampooning the advertising campaign for Film4 as it comes under attack from Channel 4's free-to-air channel. The promo features a red plastic lobster in Trafalgar Square, gripping a rather flimsy-looking cardboard sign in its claw. The sign reads: "Ad Free ...
Promo kicks off...Promo kicks off Golden Wonder snack brand Wotsits is spending pounds 1.5m on a nationwide soccer sticker promotion to kick off the new football season. It will give away 30 million stickers, and children can send off for a sticker album. The promotion is backed by national TV advertising ...
Lion Bar brand to the Great Britain Lions team for Australia's forthcoming Ashes tour of the UK. Lion Bar branding will appear on the back of the British team's shirts in order to maximise the brand ... test matches between the Great Britain Lions and the Australian team. All the tests ...
The British Egg Industry Council is launching a £3.5m campaign to boost sales of British Lion...TV, press and PR activity, which breaks on 16 January, will focus on the Britishness and heritage of Lion Quality eggs. The ads will poke fun at traditional British behaviour, such as queueing and 'keeping up with the Joneses'. The TV ads, which will feature the line 'So very British', will be aired ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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