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Think BR: Understanding big data

picture. So what about the brands? Brands have always been the poor relation when it comes ...

The Economist develops ad network Ideas People

offering. The network was assembled by asking The Economist readers what other online publications ... the audience." This list was double-checked against comScore data and filtered down to publications ... , of course, Economist.com . Pere said: "When you bring together about 60 publications all focusing ...

Lush ad banned over claims that reptile trading was driving species to extinction

). In total, the Advertising Standards Authority (ASA) received 14 complaints, relating to eight different ...

Unilever tops 2012 Marketing Society Awards nominations

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause-related ...

Direct marketing charity fund invites grant applications

Funding for research and skills development related to direct marketing is being offered by a new

ASA raps Scotland's panda 'gift' claim

to the Scottish Government at a "substantial cost". The pandas themselves have generated a wave of publicity ...

Taming the data deluge

for 'free' services. If the public refuse to play, this could put a spoke in the wheel of the data economy ...

Think BR: A left brain, right brain look at data in marketing

of health related apps really took a hold in 2011 generally - from Pain Free Back, to Digifit and LifeLens ...

EDF agrees £3.5m customer payback for breaking sales rules

Deal public awareness campaign run by Citizen's Advice, which encourages people to shop around to find ...

Royal British Legion to revamp communications programme

wider audience including supporters and the public. John Brown will also handle ad sales ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.