Brand barometer: High-street beauty brands, which one is most prominent online?
01 Jun 2012 | by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
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The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
relations BMW, meanwhile, has used its role as principal partner of the Lichfield Festival to improve its ...
Brand barometer: Foot Locker's latest viral campaign reviewed
31 May 2012
, means more publicity for the brand. Its length is another plus. At just 30 seconds, by the time ...
Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
' - inspired by the publication of Information is Beautiful, with its pages of organic swirls, spheres ... appeared in more than 40 publications, has recently teamed up with Aziz Cami at Kantar to launch ...
Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
to pay for most public transport journeys with smart ticketing by December 2014. Gerry McQuade, chief ... with additional simplicity and convenience to help improve their public transport experience." Martin Griffiths ...
Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
Google's Schmidt says he 'disagrees' with EU competition concerns
24 May 2012 | by Sarah Shearman
of concern relating to its search business. Almunia said "for the benefit of competition and innovation ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
and T Rex back into the public consciousness throughout the 80s and 90s, as well as helping tracks ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
over the years. Earlier this month it was hit with a public complaint made by Mozilla, maker ... ones and access mentors to make them employable in the digital world. This less-public side ...
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
Everywhere, denied the termination of the sponsorship deals was related to speculation that the company may ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
