Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause-related ...
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Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander.... Olander has, however, achieved a more long-term goal with the publication of Velocity: The Seven New Laws ... , and then there is innovation that is new and better. As humans, we want things to be simple and more related to the things ...
Marketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
to convince their chief executives that there are more meaningful ways for brands to gain publicity....Q: Havas' Meaningful Brands Index was released this month and my brand was not in it. It's the kind of publicity my chief executive will want us to be part of. My question is, what does 'meaningful' mean? A: You and your chief executive need to worry about whether there is a Meaningless Surveys ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
app Not-for-profit/Charity/Public Service AMVBBDO, who killed Deon? fuse8 group ...
B2B: Legrand roadshow is the perfect fit
01 Feb 2012 | by John Owens
interest in the roadshow. STRATEGY AND PLAN Legrand wanted to get coverage in trade publications ...
'Super Reed' entry wins Reed.co.uk ad contest
16 Jan 2012 | by Daniel Farey-Jones
Mondays' campaign message. Six ads were shortlisted in December and the public were asked to vote ...
Agencies vie for Victoria redevelopment ad task
17 Nov 2011 | by Matt Williams
and provide a new route for the public directly through to Buckingham Palace. The scheme is linked ...
Royal Mail control of direct mail prices worries DMA
21 Oct 2011 | by Daniel Farey-Jones
by the coalition Government, Ofcom wants to sweep away the regime of price controls on business and most public ...
BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
the success of the 'Greatest Job in the World' campaign? We might not have received the same publicity ...
The doorstep challenge: why some brands are ditching door-to-door, yet others are embracing the opportunity
26 Aug 2011 | by Oliver Luft
on public irritation with doorstep-selling techniques, but face-to-face marketing takes many forms across ... with an increasingly sceptical public? The days of the travelling salesman may be over, says Pete Markey, chief ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
