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CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach

publications, broadcast planning teams and the business and trade media about the event. This was backed ... . Office Anywhere sales figures relating to the event are also unavailable, but BT reports a number ...

Ex-chief of British Energy resurfaces

Gibson left British Energy last April after four years, without a new role lined up (PRWeek, 27 April 2007). Previously he was the director of regulation and public policy at Energis, the telecoms and internet company that was acquired by Cable & Wireless. He has more than 15 years' experience ...

Frank and Borkowski win Virgin pitches

for the brand using traditional media relations, guerrilla stunts and online activities. Frank PR will work ...

Apple lures Seitz from Bite for European role

related. The iPod craze has already created a powerful brand message, often referred to as the 'halo ...

Edelman recruits Intel veteran in US

for branding, advertising, press relations and, in particular, the firm's ubiquitous Intel Inside campaign ...

News analysis: The PC 'bad boy' shows soft side

by negative publicity over a decision to outsource technical support to India - 2004: Launches hardware ...

Campaign: Software group puts piracy on the agenda - B2C Comms

, as well as on 13 online publications and wire services, two TV programmes and 95 regional radio shows ...

Media Relations: Software vendor eGain in PR push

Call centre CRM software provider eGain is set to use customer case studies as it takes a more aggressive approach to its PR strategy in an attempt to raise its profile in trade press.

Campaigns: Second opinion

, such as HR leadership, improve overall perceptions might have resulted in a different media relations ...

Technology: Gadget Revolution

promote has got to be related to benefits: saving money, increasing reliability, providing a better ... concentrated on early-adopter staple publications such as Dazed & Confused, Vice and skateboarding title Juice ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.