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McCann London has created a set of TV ads to increase public awareness of Subway's nine healthy
A series of short films shows the A-Team star keeping a watchful eye over the conduct of the British public through a set of CCTV cameras. The footage will appear on www.getsomenuts.tv, and the site will also offer feature a shop your mate competition, which allows users to upload similar footage ...
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations...targeted programme of media relations accompanied the social media campaign. Media targets included all ...
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause-related ...
instinct and feeling your way through. EXPERT VIEW Lessons from cause-related marketing ... cause-related marketing, according to Callum McGeoch, creative director at youth marketing agency ...
Birtwistle, MD of MHP Health Mandate, and Liam McCloy, public affairs and corporate comms director ... the industry on board. And public health campaigns of this significant magnitude are not sustainable ...
Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom
-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ...
flawed". He called for "bold and tough" action, including new regulation. Responding Ian Twinn, public ... , argues ISBA. Twinn said: "One of the biggest problems we face with negative publicity like ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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