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The Week: DM reviews - Scottish Govt seeks roster

08 Feb 2008

tasks for the Scottish Parliament and Scottish public sector bodies. The roster will be appointed

great British public

30 Oct 1998 | by MICHELE MARTIN

and employment. Claritas s Prism dominates the lifestyle sector, with data derived largely from questionnaires ...

Charities call pitch to persuade public to give in their wills

01 Feb 2002 | by IAN DARBY

The UK's largest charities are looking for a direct marketing agency to lead a joint initiative that aims to persuade the public to make charitable donations in their wills. The "Legacy Promotion Campaign" is backed by more than 70 charities including Oxfam, the RNLI, Macmillan Cancer Relief ...

Big Awards 2008: Charity & Public Service

24 Oct 2008

Rory Sutherland, chair of Direct jury CHARITY PUBLIC SERVICE - DIGITAL WINNER Title ... Producer Georgina Kent CHARITY PUBLIC SERVICE - DIRECT WINNER Title: What Does Dropping Litter ... PUBLIC SERVICE - OUTDOOR WINNER Title: The National Gallery Grand Tour Client: The National ...

The Week: Advertising news - DM Commission launches

12 Sep 2008

The Direct Marketing Commission, a new self-regulatory body for the UK direct marketing sector...The DMC will handle complaints from the public and businesses on inappropriate or unethical practices. It will sit separately from the Direct Marketing Association to ensure the industry complies with the code of practice on direct marketing. Matti Alderson, the former director-general of the Advertising ...

Agency Republic to service third sector via social arm

03 Nov 2003 | by Staff,

and third sector organisations have had a challenging time in recent years and their marketing needs ... targeting needed to move the game on. I believe integration has lots to offer the sector." The first ...

DM entries to D&AD Student Awards rise with sector's growth

19 Jul 2002

Traditionally direct mail has been overlooked in favour of above-the-line media, but in 2001 the sector grew by 5.9 per cent, and the entries reflected this trend. The number of entries was 192 - more than triple the number last year - making it the most ...

DM should improve public image, new industry study says

24 Sep 1999 | by ASHLEY DAVIES

The direct marketing industry is still dogged by problems of public perception, according to new...The direct marketing industry is still dogged by problems of public perception, according to new research carried out by the Direct Marketing Association in conjunction with the Royal Mail. Eight out of ten marketers think the man in the street doesn t know what direct marketing is, and six out ...

The Week: Advertising News - Cascaid and Ideas merge

02 Nov 2007

The charity sector direct marketing agency Cascaid and the ethical consumer marketing specialist...The new agency will combine Cascaid's charity clients, including the RSPB and the NSPCC, with Ideas Eurobrand's mainly public and voluntary sector client list. ...

Telewest seeks agency for internet B2B brief

25 Feb 2005 | by Staff

The brief, which is with the AAR, is for a communications strategy to convey the benefits of Telewest Broadband. It will target core customers -- medium to large corporations and public sector organisations. The pitch is being overseen by Clare Grant, the head of marketing for Telewest Business ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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