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Prime Minister's special adviser Sean Worth to join Policy Exchange

01 Jun 2012 | by Sara Luker

Exchange director Neil O'Brien and head up a six-month project on public services reform. The project aims to use innovations to improve the quality of public services at a time where budgets are being cut. Worth spent the past two years in Downing Street working on a number of areas of public services reform ...

The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

the arts sponsorship sector. Strategic tool High-end private banking brand Coutts is a case in point ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. The best interims have multi-sector experience - and are without the baggage of having worked in only a ...

Public Sector: Childminders like the offer of free milk

01 Jun 2012 | by John Owens

Milk4childminders, a firm that delivers free milk to children who are in the care of registered childminders, enlisted Lava to devise and implement an online campaign aimed at strengthening relations with its existing clients and attracting new customers.

BMI Regional to retain marketers after £8m sale

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

of the £8m sale of the airline by British Airways to Sector Aviation Holdings, who say no redundancies...Sector Aviation Holdings is a consortium of businessmen that IAG has previously described as having "considerable aviation experience". SAH said the regional airline will be operating "business as usual", retaining its brand identity as part of the sale, while head of marketing Frank Mertens ...

Call for change in handling council reputation at LGcommunications Academy

01 Jun 2012 | by John Owens

against ongoing efforts to improve opinion around public services. Warning of further possible redundancies in the sector, he argued that comms teams should be downplaying expectations of what a local ... trust and confidence among the public and showing that local governments are improving services ...

Brand barometer: High-street beauty brands, which one is most prominent online?

01 Jun 2012 | by Gemma Charles

segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...

Think BR: Cookie monsters

01 Jun 2012 | by Martin Greenbank

to be in the interests of the public, but has caused a high degree of uncertainty about what website owners should do ... and became a news item across most public facing media due to concerns over data protection and an individual ...

Understanding the customer journey

01 Jun 2012 | by Outdoor Media Centre

. This rose to 65% in cars and 66% in films - sectors where we can infer that advertising is an especially ...

Public Sector: The Public Sector Week

01 Jun 2012

of recent pay settlements in the public sector have led to staff receiving no wage rise. The study, which covered 1.6 million council workers and more than 200,000 doctors and nurses, looked at 29 public sector ... , has written this week's public sector column on the need for the Government to embrace social media ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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