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Can advertising win over the public?

What more can be done to improve the public's perception of the business in 2012, Ian Barber asks....public attitudes. Front Foot, as it was coined, asked the industry to take notice and do something about the public's growing aversion to this thing called advertising. If Front Foot was a twinkle in Lefroy ... advertising more in tune with the public it serves. "Too often, the public debate on advertising assumes ...

WPP takes stake in US motorsport marketing agency

The advertising and marketing giant said taking control of a share in JMI continued its strategy of partnering and investing in important markets and sectors. WPP is now the third-biggest shareholder in JMI, with a "substantial minority stake", according to a source. Spire Capital, which took a majority stake ...

Marketing budgets drop 5.4% ahead of uncertain 2011

in which they operate deteriorating for the first time since Q2 2009. By sector, budgets were revised ... awaited the impact that the coalition Government s Spending Review would have both on the public and private sector," she said. "That said, there were signs of recovery. We saw growth in digital, data ...

Is NRS failing to modernise?

publications, which it does very well. The robustness of its data declines as the publications become smaller ... in to defer publication of this month s planned interim data. In early September, the NRS will be able ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.