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Claire Beale: The art of copywriting is as important as ever

poorly crafted words have made it all the way through to the public page? The shorter lead times ...

Why everyone's still talking about integration

innovation. Innovators in the industry will be inducted into Brand Republic's Hall of Fame following a public ... and phone-hacking, public opinions and response pose a bigger challenge than ever. As Nick Manning ...

The IPA app shows planners that we are what we share

of debates before the app went live. Concern was raised about the public rating and ranking of tips ... and this kind of public opinion is something that we all have to get used to. We also debated the issue ...

Wall's to focus latest campaign on British eccentricty

Saatchi, said: "'Bring it on Britain' provides a great platform from which the public can get involved ...

What Next in Digital?

to take on big marketing. One thing was clear: here is a sector that is intent on shrugging off ... for the "digital" sector is that the descriptor is almost a devalued currency as most agencies now claim some ... to get the idea first." With WPP now earning more from data than from traditional sectors, the tides ...

End of 'digital' road

traditionally out of the public gaze. For example, customer service departments will chat real time to large ... , or recruiters will promote the CSR initiatives of the company through public webinars to entice new applicants ...

A newly converged world

to deliver highly tailored brand experience to individuals in public spaces, content that draws directly ...

The World's Leading Independent Agencies 2010: Fischer+Fala!

of communicating with this public every day. But it will never replace the power of a good idea. Because technology ...

McCann Erickson scoops "in kind" London 2012 Olympics business

advertising, promotion, public relations and digital communications in the run-up to the 2012 London Olympic ...

COI appoints 50 agencies to strategic consultancy framework

was last reviewed in 2005. The new frameworks will allow agencies to compete for government and public sector work without going through a procurement process for every contract. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.